Project approved in the 2017 call of the Interreg Europe Program.

General project data

  • Description: Interregional cooperation project, approved at the call for proposals 2017, under the framework of the Interreg Europe 2014-2020 program. Coordination and Optimization of public policies and public policy instruments. cooperation to improve the tourism sector through information and communication technologies. Digital Reality
  • File number: PGI05025 Digitourism
  • Award date: June 2018
  • Execution dates: May 2023

Presentation and objectives


Many Business Intelligence (BI) studies demonstrate that that Digital Reality technologies (Virtual Reality and augmented) are becoming a major market trend in many sectors, where North America is taking the lead in this emerging domain. Tourism is not the exception, and the sector in Europe must innovate to take the lead in this revolution but this innovation needs public support.


Thank you to their complementary experience and know-how, they aim to improve the policies of the partner regions (Structural Funds and the policies of the to promote innovation in tourism channeled to the regional markets. through digital reality technologies.


All partners will collaborate on policy analysis tasks prior to exchange their best initiatives and transfer them from one country to another. This strong cooperation will allow them to build the best conditions to boost innovation through more effective government policies. structural funds and regional policies.

Participating entities

  • Auvergne-Rhône-Alpes Tourism. Lead Partner. Aubière Cedex. (FRANCE).
  • Grand Paradis Foundation. Italy (ITALY )
  • University of Pécs. Pécs. (Hungary)
  • Surrey County Council. Kingston upon Thames. Surrey, East and West Sussex (UNITED KINGDOM)
  • Oppland County Authority. Hedmark og Oppland. (Norway)
  • Innovalia Association Santa Cruz de Tenerife. Canary Islands. (Spain)
  • Kujawsko-Pomorskie Voivodeship. Toru? REGION PÓ?NOCNY (Poland)
  • NHTV Breda University of Applied Sciences. ZUID-NEDERLAND. (Netherlands)

Call for applications

Interreg Europe Program. 3rd Call. Specific objective: 1.2. Improving innovation delivery policies


  • Total bankable budget of the project: 1,957,745
  • ITAINNOVA’s fundable budget: 198,600


  • Total project subsidy: 1,761,745
  • Total project loan: 0.00
  • Subsidy to ITAINNOVA: 168.810
  • Loans to ITAINNOVA: 0.00

This project has received funding from the European Union through the Interreg Europe Program.

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