{"id":26363,"date":"2023-07-12T13:20:11","date_gmt":"2023-07-12T11:20:11","guid":{"rendered":"https:\/\/www.ita.es\/solucion-tecnologica\/technology-watch-and-competitive-intelligence\/"},"modified":"2025-03-12T14:08:55","modified_gmt":"2025-03-12T13:08:55","slug":"technology-watch-and-competitive-intelligence","status":"publish","type":"solucion_tecnologica","link":"https:\/\/www.ita.es\/en\/technological-solutions\/technology-watch-and-competitive-intelligence\/","title":{"rendered":"Technology watch and competitive intelligence"},"content":{"rendered":"\n<div class=\"wp-block-columns is-style-columns-margen is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n    <!-- block: seccion-destacada -->\r\n    <section  data-block_id=\"block_99f6e61254086dda607004d7bd5735da\" class=\"block-seccion-destacada   \">\r\n        \n\n<h2 class=\"wp-block-heading has-negro-corporativo-color has-text-color\" id=\"h-que-resuelve\">What does it solve?<\/h2>\n\n\n\n<p class=\"has-azul-corporativo-color has-text-color\"><strong>Competitive Intelligence helps to minimize risks in decision making and compete better in globalized environments by identifying threats and opportunities for companies in advance by answering key questions such as: what is your competitor doing, in which markets is he acting, on which technologies does he leverage his activity, who are his technological partners, etc.<\/strong><\/p>\n\n\r\n    <\/section>\r\n    <!-- end block: seccion-destacada -->\r\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ventajas-y-beneficios\">Advantages and benefits<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Technology Watch (TW) and Competitive Intelligence (CI) provide a structured and clear understanding of technological trends, detect and analyze emerging technologies, detect technological opportunities and threats, new product lines and technologies, technological benchmarking or know the strategic movements of your direct competition and \/ or market leaders are factors of direct impact on your business that are postulated as key and whose control gives your organization a competitive advantage as well as allowing you to react in time to any growing threat.<\/p>\n\n\n\n<ul class=\"is-style-lista-puntos-azules wp-block-list\">\n<li><strong>Technology Watch<\/strong> is an organized, selective and permanent process of capturing information from outside and from within the organization on science and technology, selecting it, analyzing it, disseminating it and communicating it, in order to convert it into knowledge to make decisions with less risk and to be able to anticipate changes.<\/li>\n\n\n\n<li><strong>Inteligencia Competitiva<\/strong> translates the information from the Technology Watch and generates knowledge with the help of technical specialists in each subject.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large is-style-imagen-100-porciento\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/www.ita.es\/wp-content\/uploads\/2023\/07\/03-1024x652.jpg\" alt=\"\" class=\"wp-image-19503\" srcset=\"https:\/\/www.ita.es\/wp-content\/uploads\/2023\/07\/03-1024x652.jpg 1024w, https:\/\/www.ita.es\/wp-content\/uploads\/2023\/07\/03-300x191.jpg 300w, https:\/\/www.ita.es\/wp-content\/uploads\/2023\/07\/03-150x95.jpg 150w, https:\/\/www.ita.es\/wp-content\/uploads\/2023\/07\/03-768x489.jpg 768w, https:\/\/www.ita.es\/wp-content\/uploads\/2023\/07\/03.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\r\n    <!-- block: ambito-casos-de-exito -->\r\n    <section  data-block_id=\"0\" class=\"block-ambito-casos-de-exito  casos-cnt-sec case-casos mob-sos-casos\">\r\n        <div class=\"row\">\r\n            <div class=\"casos-sec\">\r\n\r\n                                    \n\n<h3 class=\"wp-block-heading\" id=\"h-casos-de-exito\">Success stories<\/h3>\n\n\r\n                \r\n                <div class=\"ver-btn-casos\">\r\n                    <a href=\"https:\/\/www.ita.es\/ambitos\/casos-de-exito\/\">\r\n                        See all success stories <span><\/span>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n                <ul class=\"tres_columnas\">\r\n                                                <li>\r\n                                <div class=\"casos-img\">\r\n                                                                            <a href=\"https:\/\/www.ita.es\/en\/case-studies\/aragons-complementary-renewable-energy-and-hydrogen-plan\/\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/www.ita.es\/wp-content\/uploads\/2025\/11\/ITA_Caso-Exito_Plan-Complementario-Hidrogeno.webp\" alt=\"Imagen caso de exito\">\r\n\r\n                                                                                            <div class=\"casos-banda-azul\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/www.ita.es\/wp-content\/uploads\/2023\/06\/energia-icon-white-1.svg\" alt=\"Icono blanco\">\r\n                                                <\/div>\r\n                                            \r\n                                                                                            <span>Clean energy<\/span>\r\n                                            \r\n                                        <\/a>\r\n                                                                    <\/div>\r\n                                <div class=\"casos-txt\">\r\n                                    <h3>Aragon&#8217;s Complementary Renewable Energy and Hydrogen Plan<\/h3>\r\n                                                                            <p>Boosting the transition to a decarbonized economy through the research, development and demonstration of green hydrogen technologies.<\/p>\r\n                                                                        <a href=\"https:\/\/www.ita.es\/en\/case-studies\/aragons-complementary-renewable-energy-and-hydrogen-plan\/\">\r\n                                        See case <span><\/span>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/li>\r\n                                                <li>\r\n                                <div class=\"casos-img\">\r\n                                                                            <a href=\"https:\/\/www.ita.es\/en\/case-studies\/eh2t\/\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/www.ita.es\/wp-content\/uploads\/2025\/07\/ITA_Caso-Exito_Plan-Complementario-Hidrogeno-2.webp\" alt=\"Imagen caso de exito\">\r\n\r\n                                                                                            <div class=\"casos-banda-azul\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/www.ita.es\/wp-content\/uploads\/2023\/06\/movilidad-icon-white.svg\" alt=\"Icono blanco\">\r\n                                                <\/div>\r\n                                            \r\n                                                                                            <span>Sustainable mobility<\/span>\r\n                                            \r\n                                        <\/a>\r\n                                                                    <\/div>\r\n                                <div class=\"casos-txt\">\r\n                                    <h3>EH2T<\/h3>\r\n                                                                            <p>Electric Hydrogen Truck<\/p>\r\n                                                                        <a href=\"https:\/\/www.ita.es\/en\/case-studies\/eh2t\/\">\r\n                                        See case <span><\/span>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/li>\r\n                                                <li>\r\n                                <div class=\"casos-img\">\r\n                                                                            <a href=\"https:\/\/www.ita.es\/en\/case-studies\/smart-moss\/\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/www.ita.es\/wp-content\/uploads\/2025\/02\/MOSSBOX_.jpg\" alt=\"Imagen caso de exito\">\r\n\r\n                                                                                            <div class=\"casos-banda-azul\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/www.ita.es\/wp-content\/uploads\/2023\/06\/energia-icon-white-1.svg\" alt=\"Icono blanco\">\r\n                                                <\/div>\r\n                                            \r\n                                                                                            <span>Clean energy<\/span>\r\n                                            \r\n                                        <\/a>\r\n                                                                    <\/div>\r\n                                <div class=\"casos-txt\">\r\n                                    <h3>SMART MOSS<\/h3>\r\n                                                                            <p>MOSS BOX is a smart box that filters ambient air through a panel of living moss, with ITA technology.<\/p>\r\n                                                                        <a href=\"https:\/\/www.ita.es\/en\/case-studies\/smart-moss\/\">\r\n                                        See case <span><\/span>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/li>\r\n                                    <\/ul>\r\n                <div class=\"ver-btn-casos mobile\">\r\n                    \t\t\t\t\t\t<a href=\"https:\/\/www.ita.es\/ambitos\/casos-de-exito\/\">\r\n\t\t\t\t\t                        See all success stories <span><\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- end block: ambito-casos-de-exito -->\r\n\n    <!-- block: block-banner-azul -->\n    <section  data-block_id=\"block_cbca03f908d19486e24691286128e5bd\" class=\"block-banner-azul  unete-nosotros\" style=\"background-image: url(https:\/\/www.ita.es\/wp-content\/uploads\/2023\/07\/vigilancia-tecnologica-cta.webp);background-color: #f5f5f5;height: 302px;\">\n        \n\n<div class=\"wp-block-columns is-style-columns-margen-estrecho is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-azul-claro-corporativo-color has-text-color\" id=\"h-incorpora-la-vigilancia-tecnologica-y-la-inteligencia-competitiva-a-la-estrategia-de-tu-negocio\"><strong>Incorporate Technology Watch and Competitive Intelligence into your business strategy.  <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-text-align-center is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-azul-claro-corporativo-color has-text-color has-text-align-left wp-element-button\" href=\"https:\/\/www.ita.es\/en\/contact\/\">Contact us at<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/section>\n    <!-- block: block-banner-azul -->\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-26363","solucion_tecnologica","type-solucion_tecnologica","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Technology watch and competitive intelligence - ITA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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