{"id":26313,"date":"2023-06-22T11:34:25","date_gmt":"2023-06-22T09:34:25","guid":{"rendered":"https:\/\/www.ita.es\/solucion-tecnologica\/traceability-and-customer-intelligence\/"},"modified":"2025-03-12T13:48:59","modified_gmt":"2025-03-12T12:48:59","slug":"traceability-and-customer-intelligence","status":"publish","type":"solucion_tecnologica","link":"https:\/\/www.ita.es\/en\/technological-solutions\/traceability-and-customer-intelligence\/","title":{"rendered":"Traceability and customer intelligence"},"content":{"rendered":"\n
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What does it solve?<\/h2>\n\n\n\n

Consumers have changed their habits, health care and lifestyles. Quality plays an important role, so it is necessary to develop new active and intelligent packaging that allows the product to be preserved in better conditions and provides information to the user regarding its condition.<\/strong><\/p>\n\n\r\n <\/section>\r\n \r\n\n\n\n

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Advantages and benefits<\/h2>\n\n\n\n

Consumers have changed their habits, health care and lifestyles.<\/p>\n\n\n\n

Natural language processing to analyze consumer demands on Social Media<\/strong> and the Internet helps us to detect new product demands and learn their opinions.<\/p>\n\n\n\n

We analyze and process information from social networks for decision making to support the development of new products and brands.We incorporate technology for consumer opinion analysis and user profiling.<\/p>\n\n\n\n

We incorporate food traceability and security<\/strong> technology focused on Data Quality and Information Security<\/strong> with blockchain, through the application to the process (product tracking, delivery and dispatch of goods, stock control, expiration dates, etc).<\/p>\n\n\n\n

Value proposition:<\/strong> We can process natural language to analyze consumer demands in Social Media to detect new product demands and learn about their opinions, as well as design brands and products based on social media opinion.<\/p>\n\n\n\n

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Success stories<\/h3>\n\n\r\n \r\n
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