{"id":30404,"date":"2024-05-02T13:19:36","date_gmt":"2024-05-02T11:19:36","guid":{"rendered":"https:\/\/www.ita.es\/proyecto\/retech-turismo-spain-living-lab-sll\/"},"modified":"2025-03-12T11:12:56","modified_gmt":"2025-03-12T10:12:56","slug":"retech-turismo-spain-living-lab-sll","status":"publish","type":"proyecto","link":"https:\/\/www.ita.es\/en\/project\/retech-turismo-spain-living-lab-sll\/","title":{"rendered":"RETECH TURISMO &#8211; SPAIN LIVING LAB"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-titulo-del-proyecto\">TITLE OF THE PROJECT:<\/h2>\n\n<p><strong>RETECH TURISMO SPAIN LIVING LAB (SLL)<\/strong>: Open Innovation Ecosystem for AI in Tourism<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-datos-generales\">GENERAL DATA:<\/h2>\n\n<p>Program: RETECH TURISMO- SPAIN LIVING LAB AGREEMENT<br\/>Resolution date: 28\/12\/2023<br\/>Execution date: 01\/04\/2024-31\/03\/2026<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-presentacion-y-objetivos\">PRESENTATION AND OBJECTIVES:<\/h2>\n\n<p>Spain Living Lab proposes to create an <strong>innovative ecosystem<\/strong>, of immediate value to the sector, thanks to the development of a <strong>Data Space<\/strong>, as well as the promotion and development of<strong>two<\/strong> highly disruptive <strong>Artificial<\/strong><strong>Intelligence missions<\/strong>.<\/p>\n\n<p>These missions will be achieved through the development of different projects, based on<strong> disruptive AI<\/strong> and the<strong> Living Labs<\/strong> methodology for the capture of differential data.<\/p>\n\n<p class=\"has-negro-corporativo-color has-text-color has-link-color wp-elements-b61caad1b6c7325833445a1c3403c943\"><br\/><em>Project Phases:<\/em><br\/>&#8211; Creation of<strong> Living Labs<\/strong> that allow the development of industrial research and the capture of differential data.<br\/>&#8211; <strong>Data Space<\/strong> for AI and Innovation in Tourism and implement use cases for its application in the sector.<br\/>&#8211; <strong>R&amp;D projects<\/strong> to solve major challenges of tourism transformation based on behavioral AI: 2 trans-regional R&amp;D missions.<\/p>\n\n<p class=\"has-negro-corporativo-color has-text-color has-link-color wp-elements-0f5b31705f579cc179f4343ead4ebe62\"><br\/><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-negro-corporativo-color\">The strategic objectives<\/mark> pursued by this RETECH project are the following:<br\/>&#8211; To lead worldwide the development of AI linked to tourism.<br\/>&#8211; To transform the economic model of tourism into a model based on intelligence.<br\/>&#8211; To strengthen business competitiveness thanks to AI.<br\/>&#8211; To improve training and employment in the sector thanks to AI.<br\/>&#8211; To generate an open, competitive and virtuous innovation ecosystem for AI in Tourism and Behavior.<\/p>\n\n<p class=\"has-negro-corporativo-color has-text-color has-link-color wp-elements-72d2767caaa6b51a470d8e63026f72af\"><br\/>The Regional Phases corresponding to the<strong> Aragon<\/strong> proposal are:<br\/>&#8211; <strong>Phase 1<\/strong>: 14 Living Labs for nature and snow tourism<br\/>&#8211; <strong>Phase 2<\/strong>: Nature Tourism Data and AI Platform and implementation of two use cases.<br\/>&#8211; <strong>Phase 3<\/strong>: Creation of AI associated with tourist behavior and intelligent management of nature and snow tourism.<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"255\" src=\"https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/image.png\" alt=\"\" class=\"wp-image-30398\" style=\"width:799px;height:auto\" srcset=\"https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/image.png 886w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/image-300x86.png 300w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/image-150x43.png 150w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/image-768x221.png 768w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-entidades-participantes\">PARTICIPATING ENTITIES:<\/h2>\n\n<p>TECHNOLOGICAL INSTITUTE OF ARAGON (ITA)<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-presupuesto\">BUDGET:<\/h2>\n\n<p>TOTAL PROJECT BUDGET: 1.200.000\u20ac.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-financiacion\">FINANCING:<\/h2>\n\n<p>TOTAL PROJECT GRANT: 900,000 \u20ac.<\/p>\n\n<p>This action is co-financed under the Retech Tourism-Spain Living Lab Agreement: 75% by the Recovery and Resilience Mechanism, framed within the &#8220;PLAN FOR RECOVERY, TRANSFORMATION AND RESILIENCE &#8211; FINANCED BY THE EUROPEAN UNION &#8211; NEXTGENERATIONEU&#8221; and the rest is co-financed by funds from the Autonomous Community of Aragon.<br\/>The expenses assigned to the MRR projects are financed at a rate of 100%.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"117\" src=\"https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/DGARESILENCIANECT-GENERATION-UE-1024x117.jpg\" alt=\"\" class=\"wp-image-30401\" style=\"width:878px;height:auto\" srcset=\"https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/DGARESILENCIANECT-GENERATION-UE-1024x117.jpg 1024w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/DGARESILENCIANECT-GENERATION-UE-300x34.jpg 300w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/DGARESILENCIANECT-GENERATION-UE-150x17.jpg 150w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/DGARESILENCIANECT-GENERATION-UE-768x88.jpg 768w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/DGARESILENCIANECT-GENERATION-UE.jpg 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/RETECH_SLL_Logo_fondoAzul-1024x819.png\" alt=\"\" class=\"wp-image-30402\" style=\"width:228px;height:auto\" srcset=\"https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/RETECH_SLL_Logo_fondoAzul-1024x819.png 1024w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/RETECH_SLL_Logo_fondoAzul-300x240.png 300w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/RETECH_SLL_Logo_fondoAzul-150x120.png 150w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/RETECH_SLL_Logo_fondoAzul-768x614.png 768w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/RETECH_SLL_Logo_fondoAzul-1536x1229.png 1536w, https:\/\/www.ita.es\/wp-content\/uploads\/2024\/05\/RETECH_SLL_Logo_fondoAzul-2048x1638.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>","protected":false},"featured_media":0,"template":"","categoria_proyecto":[460,477],"class_list":["post-30404","proyecto","type-proyecto","status-publish","hentry","categoria_proyecto-proyectos-de-fpc-nacionales","categoria_proyecto-proyectos-de-fpc-regionales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RETECH TURISMO - SPAIN LIVING LAB - ITA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ita.es\/en\/project\/retech-turismo-spain-living-lab-sll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RETECH TURISMO - SPAIN LIVING LAB\" \/>\n<meta property=\"og:description\" content=\"TITLE OF THE PROJECT: RETECH TURISMO SPAIN 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